Post by account_disabled on Jan 13, 2024 23:18:41 GMT -6
The American UX designer Cory Stern developed different content design goals for the different phases of the buyers journey in order to have a positive influence on the user experience through content design. During the first phase the attraction phase companies want to use their content to attract the attention of potential buyers so that they come into contact with the company. In this phase the visual design follows the goal of stimulation with striking contrasts and elements that motivate action. In the subsequent reaction phase the relevance is assessed by the consumer and this is usually subconscious and situational.
In order to positively influence prospects in this phase you need to know your target people very well. Based on the individual disposition of the target person charged exciting novel Turkey WhatsApp Number Data designs for example appear more effective than for example simple and familiar designs with calm colors. Every usually emotional reaction is followed by an action. This can either be positive in the form of staying on the website or negative in the form of leaving it immediately. The interactions in this phase can be created in a striking way in terms of design. Clickablelooking text links or buttons are the classic.
In the transaction phase or fulfillment phase business conversions form the companys desire. This can be registering for the newsletter downloading an ebook or already completing a Apurchase. Visual elements can motivate these actions for example by providing a preview. This increases trust in the content or product and reduces doubts. New call to action Conclusion Content design contributes significantly to the success of your content marketing strategy. For this reason when creating your contributions you should always keep the aspects of design laws and color theory in mind and adapt all designs to the characteristics and visual and acoustic wishes of your target group.
In order to positively influence prospects in this phase you need to know your target people very well. Based on the individual disposition of the target person charged exciting novel Turkey WhatsApp Number Data designs for example appear more effective than for example simple and familiar designs with calm colors. Every usually emotional reaction is followed by an action. This can either be positive in the form of staying on the website or negative in the form of leaving it immediately. The interactions in this phase can be created in a striking way in terms of design. Clickablelooking text links or buttons are the classic.
In the transaction phase or fulfillment phase business conversions form the companys desire. This can be registering for the newsletter downloading an ebook or already completing a Apurchase. Visual elements can motivate these actions for example by providing a preview. This increases trust in the content or product and reduces doubts. New call to action Conclusion Content design contributes significantly to the success of your content marketing strategy. For this reason when creating your contributions you should always keep the aspects of design laws and color theory in mind and adapt all designs to the characteristics and visual and acoustic wishes of your target group.